Episode 4: Brand New Year for old brands

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Rui Fu Xiang Silk Store targets customers who were once  high-ranking imperial officials, actors and young ladies  from wealthy families.

The Spring Festival is also about looking good. It's a great time to reward yourself with a Chinese-style coat! You can go to Beijing's Qianmen Street, a commercial thoroughfare for more than 600 years. There you can find Rui Fu Xiang Silk Store, which targets customers who were once high-ranking imperial officials, actors and young ladies from wealthy families. The store specializes in traditional Qipao dresses. And it also offers tailoring services.

"Trying on a Qipao dress like this is a dream for many girls. It took three tailors two days to make this. It's a huge undertaking and completely handmade. They are all gorgeous...but maybe I'll have to make losing some weight one of my New Year's resolutions!"

"I've seen lots of people shopping...excitement of getting gifts. I really like this. ... I'm interested in them but they never have my size. ...every body says oh it's really Chinese. ... I think they're beautiful, especially the embroidery...girls' dream..."

(greetings in Chinese)"Ni hao, zhe li hen piao liang, wo xi huan chun jie!"