Feature: Fresh face of Obama attracts many Chinese fans

He knows how to deal with the media and make good use of the Internet to gain support from the younger generation, she said, which could be a good case study for some Chinese officials.

Yang Yunhe, a Chinese businessman who launched a website named "Chinese officials' fans circle", agreed that Chinese officials should get closer to the public. And the Internet serves as a good platform.

The website of the People's Daily, mouthpiece of the Communist Party of China (CPC), set up a fan site for President Hu Jintao and Premier Wen Jiabao last year.

The site's success, with more than six million Internet users clicking their support, inspired Yang to set up his "grassroots" version.

"Chinese officials should have their own fans, or the 'political fans' will be seized by foreign leaders like Obama," Yang said.

He was planning to add Obama to his website.

Many Chinese fashion magazines in their January issues featured special reports about Obama.

The "For Him Magazine", a fashion magazine for men, carried a report with the headline of "Obama's secret weapon", focusing on Obama's rolled up sleeves, which "can generally be understood as being full of fearlessness and dreams and in urgent need of trust and support".

Jacky Jin, Editor-in-Chief of the magazine, said Obama's anti-war attitude and practical working style won him many Chinese fans.

What's more, he is "interesting" and has a "good sense of humor", which are important personality traits for men, Jin said.

"Our magazine advocates good taste for life among gentlemen. And Obama is a living example on hand," Jin said.

Editor:Liu Anqi