"Sport has enjoyed a growing popularity among Chinese over the past decades. More and more people are living an active lifestyle, participating in such sports as basketball, football, badminton and running," says Bentheimer.
"With the fast growth of the Chinese economy over the last years, Chinese consumers have enjoyed growing disposable incomes they are willing to spend on luxury products and international labels including sporting goods," he adds.
This July, adidas opened its largest store in the world - the four-floor adidas Brand Center in Beijing, with a size of 3,170 sq m.
"Now adidas is entering sixth-tier cites in China. We are really distributed across China," says Bentheimer.
He says that at present, 60 percent of the sports brand's revenue is contributed by the first-tier to third-tier cities, while the rest 40 percent comes from fourth-tier to sixth-tier cities.
Editor:Du Xiaodan