05-05-2009 17:21

Special Report:   2010 Shanghai Expo Countdown

The China Kweichow Moutai Distillery Co Ltd has become a senior sponsor of the 2010 World Expo, and will provide its famous Maotai or Moutai (baijiu or Chinese liquor) for the event.

scene of the signing ceremony
scene of the signing ceremony

The Guizhou-province-based enterprise signed a senior sponsorship deal with the organizer in Shanghai yesterday.

Maotai came to world fame in San Francisco at the Panama Pacific International Exposition in 1915. It won a gold medal after exhibitors accidentally smashed a bottle and its flavor attracted visitors.

Zhong Yanqun, fulltime deputy director of the World Expo 2010 Shanghai Executive Committee, expressed her hope that the company would play a role as a friendship ambassador by displaying China's liquor culture to the world and make contributions to the 2010 Expo.