Ad Expenditures on CCTV
cctv.com 03-09-2009 10:38
In spite of the severe challenges brought by the worldwide financial crisis, CCTV鈥檚 advertising income continues to enjoy strong growth in the first two months of 2009. In January, income from advertising increased by 160 million RMB compared to the same period of last year. According to the sales data collected in the middle of February, it has grown 90 million RMB by so far. CCTV Prime Advertising Resource for Bidding is selling quite well, attracting nearly 60 exellent brands from various industries.
Why the Prime Resource is in such great demand? The reason is that many enterprises still have much confidence in the future market, thus striving to stand out in the fierce competetion of 2009; meanwhile, the value of advertising resources including the Prime Resource For Bidding increases due to the excellent performance of audience rating in the first months of 2009, which was recognized by many enterprises.
