CCTV: A Magnificent 2008 Leading to a Promising 2009
Enhancing CCTV Brand Value and International Influence
At the beginning of 2008, CCTV officially proposed an upgrade from the channel brand-shaping to CCTV brand-shaping strategy.
The 2008 (Fifth) World Brand Conference, sponsored by World Brand Lab, was held at Beijing on June 2, 2008, releasing a list of Top 500 Valuable Brands of China in 2008, among which, CCTV was rated third with a brand value of RMB82,425 million yuan, following No. 1 China Mobile Communications with a brand value of RMB120,668 million yuan and No.2 State Grid with a brand value of RMB111,642 million yuan. CCTV has for the fifth consecutive time entered the list of Top 500 Valuable Brands of China. The brand value of CCTV in 2008 is RMB16,991 million higher than the previous year, marking a growth of 25.9%.
CCTV is placed 65th in the World Top 500 Brands published by World Brand Lab on July 13, a result better than the year of 2007 when CCTV ranked 71st. CCTV has witnessed a continuous growth of its brand value ever since the start of the brand-shaping strategy in 2005.
The Columbia Journalism Review ,on July 14, issued a list of 鈥淐hina Example Media Brands鈥. CCTV, appearing among the 鈥2008 China Model Brands鈥, has 18 programs rated as 鈥淧rogram Model Brands鈥, such as CCTV News Broadcast, Topics in Focus, Economic 30鈥, Dialogue, Strait Coasts, The Same Song, Lecture Room, etc.
