Persistent efforts have been made by the Chinese people and the Chinese Government to highlight the Chinese characteristics in cultural development under the socialist system. These attributes in culture, with Deng Xiaoping Theory as guidelines, stress that the Chinese culture is designed for the country's modernization drive, for China's long-range development and its international communications. Meanwhile, national traits, scientific approach and popular demand are given prominence in China's cultural development. Deeply rooted in her fine heritage, China secures its footing on the social reality for cultural development and absorbs artistic achievement from other cultures. Through international cultural exchange, China enriches the culture of its own and contributes to the development of art and culture of the world.　

　　



　　 孙家正，中国文化部部长。1968年毕业于南京大学中文系。1994年4月任中国广播电影电视部部长。1998年3月任现职。

Sun Jiazheng, Minister of Culture of P．R．C．Sun graduated from the Chinese Department of Nanjing University in 1968 and was appointed Minister of the Radio, Film and Television in April 1994. He assumed the current post in March 1998.

When the Chinese first came to know that there was a country on the other side of the Pacific Ocean called the United States of "America" and needed to name it in Chinese, they chose the phonetically translated "Mei Guo," which literally means "the beautiful(mei)country(guo)."A Chinese who happens to hear this name would have a romantic image of America, even though he or she might have little knowledge of the country.
　Since then, Chinese have become familiar with George Washington, Thomas Jefferson, and Abraham Lincoln, and with the American Revolution, the Civil War, the Pearl Harbor Incident and the outstanding service and sacrifice of the American people during the Second World War, However, compared to its images of other Western countries, the Chinese images of the United States have shown greater complexity and inconsistency, in light of historical events such as the Korean War, the Vietnam War, the Sino-Us Shanghai Joint Communique in 1972,and more recent issues.
　It is helpful to explore the role of the media in Sino-Us relations. Just as many Americans believe the Chinese media to be monolithic and subservient to government dictates, many Chinese believe the U.S. media to be obsessed with sensationalism and biased against China. How can thoughtful Chinese and Americans explore these perceptual differences and thus build bridges between peoples in the 21st century?

　
　　赵启正，中国核物理专家，教授级高级工程师。1963年毕业于中国科技大学近代物理系。1986年任上海市委常委。组织部长。1991年被选为上海市副市长，1993年兼任上海浦东新区管委会主任。1998年任中国国务院新闻办公室主任。

Zhao Qizheng, Minister in Charge of the Information Office of the State Council, People's Republic of China. Graduated from the Modern Physics Department of the University of Science and Technology of China in 1963,Zhao is an expert in nuclear physics. In 1986, he became a standing member of the CPC Shanghai Municipal Committee, and served as Head of the Organization Department of the CPC Shanghai Municipal Committee. He was elected Vice Mayor of Shanghai in 1991,and he concurrently held the post of Governor of the Shanghai Pudong New Area in 1993. He assumed the present post in 1998.
　　

　　由于中国实行了改革开放，中国国际旅游业取得了辉煌的成就。1999年，中国旅游接待入境人数和国际旅游创汇分居世界第5位和第7位。世纪之交，中国确定了用20年时间发展成为世界旅游强国的宏伟目标。中国和美国分别是亚洲和美洲最大的旅游目的地国家，随着中国旅游设施的不断完善和与国际接轨步伐的加快，中美之间在旅游领域将有更多的合作机会。热忱欢迎更多的美国游客到中国来，也欢迎美国商界有识之士来华投资，特别是投资中国中西部地区的旅游设施建设。21世纪中国旅游业同中国其它产业一样，发展前景无限光明。

China's tourism in the 21th century

As China initiated the policy of opening & reform, China's tourism industry witnessed tremendous achievements. In 1999, total tourist arrivals to China and the revenue generated from inbound business ranked 5th and 7th respectively among the world top destinations. At the turn of new century, China has worked out its strategic plan for tourism development for the next 20 years and the goal is to become the world's leading tourism country.
　　China and the United States are among the hottest tourist destinations in Asia and America. As China quickens steps towards internationalization and gears up the development of tourism facilities, there will be more opportunities of cooperation between China and the United States in the field of tourism. We welcome more U．S．tourists to visit China. We also welcome U．S．investors with a long vision to invest in China, especially in tourism infrastructure of China's central and western areas. China's tourism industry in 21st century will be promising one with unlimited opportunities.

　



　　何光暐，湖南省华容县人，大学文化。1981年后，任共青团中央书记处书记、全国青年联合会副主席。1986年任国家旅游局常务副局长。1995年任国家旅游局局长。

He Guangwei, worked as Secretary of the Secretariat of the Central Committee of the Communist Youth League of China, and Vice Chairman of All China Youth Federation from 1981 to 1986. In April 1986, he was appointed Executive Vice Chairman of the National Tourism Administration of China and was promoted to chairman in 1995.