Source: CCTV.com

06-05-2007 10:55

Special Report:   2008 Beijing Olympics

Chelsea football club head coach Jose Mourinho (R) and chief of the Organizing Committee of the London Olympic Games Sebastian Coe launch the brand for the London 2012 Olympics and Paralympics in London June 4, 2007. The new brand and vision for the London 2012 Olympic Games and Paralympic Games was launched on Monday. (Xinhua/Xie Xiudong)

The city of London has launched their new promotional campaign for the 2012 Olympic Games. A logo formed by numbers that mark the starting date of the 2012 Olympics was unveiled in the United Kingdom on Monday.

The campaign for the 2012 London Olympics was revamped on Monday, and as part of the new campaign, a promotional video was produced.

According to the organizers, the vision at the heart of the new London 2012 brand will define the venues that are built and the Games that London and the U.K. will host.

The launch at a London theatre attracted some famous names from British sport and beyond, and there was even a surprise appearance from Chelsea coach Jose Mourinho.