South Korean superstar Jeon Ji-Hyun, who shot to fame across Asia through the 2001 film "My Sassy Girl" is now promoting a new production. The pan-Asian film "Daisy" is directed by Hong Kong's Andrew Lau, the man behind the "Infernal Affairs" series. The film gives Jeon the chance to spread her wings as an actress with a character she's never played before.
"Daisy" is about the inevitable showdown between a detective and a killer who fall in love with the same woman, played by Jeon Ji-Hyun. The object of their affections is an optimistic street artist who dreams of holding her own exhibition someday.
Strategically tied in to promote the film is Jeon's appearance on the cover of the January issue of all Asian editions of the fashion magazine ELLE. It's the first time a South Korean starlet has graced the cover of Elle's Asian editions.
Jeon is also gaining exposure from her latest TV commercial. Dressed in a long white silk dress, she seems the embodiment of a Greek goddess.
These three appearances mark a break with Jeon's former image, the domineering but loveable girlfriend of her first film.
Despite all her bullying, her boyfriend, played by Cha Tae-hyun, nevertheless seems to enjoy his sassy girl's bundle of untamed energy.
The audience too feels no sympathy for the poor, hen-pecked boy, falling instead for the rambunctious girlfriend. The film was a huge hit across Asia and encouraged many real-life girlfriends to give their boys a good whacking now and again.
It also spawned the sequel "Windstruck", which stars Jeon in the role of a policewoman.
But unlike her sassy girl roles, Jeon is actually quite introverted. Despite being a girl of few words, the 20-something's likable smile has caught the hearts of many a fan.
Jeon Ji-Hyun said: "Actually, my role in the film 'My Sassy Girl' is a far cry from my real personality. I don't know how I managed to become so rude during shooting... even Cha Tae-hyun was shocked. After it finished, I found a lot of bruises on my body."
Born in 1981, Jeon's childhood dream was to be an airhostess. But at the age of 16, a neighbor introduced her to the world of modelling, and she never looked back. Jeon's first movie roles were all innocent girls, until she got her break with "My Sassy Girl". The film was so popular, people's understandings of the word "sassy" even changed - now we all know how cute a sassy girl can be!
But Jeon doesn't want to stay sassy forever. She hopes to be given the chance to try difference characters in the future. The soon-to-be-released "Daisy" is her first attempt at a new start.