China Today
Rebroadcast :BJ TIME : 0100, 0700 GMT : 1700 , 2300
The Olympics & Business
The Olympics & Business Watch promo >>
Higher, faster, stronger and richer! Olympic competition at its best also means a wealth of business opportunities.
Join us on China Today for the stories of branding and marketing ahead of the Beijing Olympic Games.
Broadcast from Oct.1 to Oct.6 on CCTV-9
Programs
Bicycle business for Olympic Games
Bicycles were once the main mode of transportation in Beijing. Will a "Green Olympics" make them popular again? Entrepreneurs hope so.
Business and athletes work for charity
As the 2008 Beijing Games approach, a number of companies are choosing Olympic champions as spokespeople for their products.
Olympic journey of embroidered shoes
In today´s "Business and Olympics", we look at the Olympic journey of a woman who makes embroidered shoes.
A tour guide´s soccer ball dream
Investment opportunities can come in all shapes and sizes. And for one man, that shape is round. Tour guide Zhang Yang sees the soccer ball as his chance to make a profit during the Olympics.
Olympic business, chess game talks
The Olympics can provide tremendous business opportunities for the host country and the rest of the world.
Hutong hostel offers Beijing flavor
At least half a million visitors from overseas are expected to come to Beijing for the 2008 Olympics. Right now, the city´s hotels and hostels just can´t meet that huge demand.
