Source: CCTV.com

08-24-2008 16:45

The NBA has signed a long-term agreement with Tsingdao Beer allowing the Chinese brewer to become the NBA's official market cooperation partner in China. Tsingtao, China's biggest beer company by sales, will fund sports and dance competitions related to the league.

It will sponsor a nationwide search for an NBA China Dance Team which will train in the US. Tsingtao will also help finance a tour of basketball caravans across China. Last month the NBA opened two merchandise stores in downtown Beijing.

It plans as many as a thousand to cash in on spiraling interest fueled by the success of Houston Rockets center Yao Ming.

 

Editor:Zhao Shanchao