Source: CCTV.com

03-07-2007 14:47

The world's leading ice cream company, Nestle, has just kicked off the 2007 ice cream season today by introducing many new tasty and innovative products to Chinese consumers.

The company believes this year's new products are not only exceptionally delicious and innovative, they are also responding to the growing demand for premium ice cream products.

Nestle also outlined its business strategy in China for the new year, which includes aiming to scoop up more market share in the premium ice cream segment. Despite facing dynamic competition in a national ice cream market which is developing and changing rapidly, Nestle has enjoyed strong ice cream sales growth.

The company said, to succeed in Chinese market, companies must not only manufacture quality products that taste good, they must also keep up with local tastes and lifestyle trends, and be able to turn product concepts into products quickly.

 

Editor:Li Yang