Cycling campaign underway in Pakistan

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A campaign is underway in Pakistan to get people to give up cars and scooters and start pedaling. The Critical Mass bicycle club in Lahore says the city's polluted and crowded streets are becoming no-go areas for cyclists and their rights to travel and live in a cleaner environment are being violated.

Each day cycles, scooters and cars jostle for space on these hot and dusty roads that line Lahore.

While the workforce relies on vehicles, many emitting noxious fumes, bicycles are a cheap alternative.

Critical Mass, a group naming itself after a global pedal power movement has launched in Lahore and is attracting an enthusiastic following.

Each Sunday, as the sun goes down, temperatures cool and the traffic thins out, scores of cyclists gather to tour the city on two wheels.

The purpose of the group is to send out a message to Lahore's urban planners that they need to provide an alternative way to get around.

Rafay Alam, a lawyer specializing in environmental regulation and policy is the founder of the group.