Quanjude Roast Ducks to carry ID cards

From August 8 onwards, Quanjude will place a traceable barcode on every duck sold in its Beijing outlets. Consumers can get information about the cultivation and cooking of their duck. If problems occur, the person in charge can be traced.

According to sources, this traceable barcode dates back to last year’s Olympic Games. The Yayuncun outlet has been a test center for the barcode. The traceable barcode will be a permanent fixture for food safety in Quanjude, but it will not affect prices. Meanwhile, all the data will be input into a unified database, which can be publicly accessed by consumers.

Reporters learned that every barcode is unique. After the barcode is input, consumers will be able to find information about the duck, including its place of origin, how it was reared, what it was fed, its environment, information on immunization and the store that the duck was sold at. If a problem occurs, the person responsible will be found according to the original records.

Quanjude explained on July 22 that after August 8, consumers can input the unique barcode of any duck into computers at any outlet or go to Beijing Food Safety Administration website to search for the information.

Quanjude also said that they are still studying to see if this information-tracking service will be rolled out to all its outlets in China.

Translated by LOTO