Sponsors vow to stand behind Liu Xiang

Source: China Daily | 08-20-2008 09:13

Several of Liu Xiang's sponsors have said they will continue to support the track star despite his untimely departure from the Beijing Olympics.

Sports brand Nike has already changed the tag line of one of its print advertisements featuring Liu to read "Love Sport Even When It Breaks Your Heart".

The company said in a statement Tuesday that it is proud of the association it has with Liu and is looking forward to his return to the track.

A pedestrian walk past a huge billboard displaying Chinese  hurdler Liu Xiang along a street in Shanghai on August 19, 2008.

The hurdler is regarded as one of Nike's biggest weapons in its battle with long-term rival and Olympic sponsor Adidas.