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Chian TV Advertising Marketing Summit invitation
央视国际 2004年06月16日 13:33
Respected Ms/Mr____：
Thank you for your consistent attention and support to CCTV. On June 19th ,2001, the “customer-oriented” operation strategy was first put forward by CCTV, which was the prelude to deep communication between CCTV and enterprises as well as its close follow of market demand.
Over the past three years, the Advertising Department of CCTV has contributed not only to the rapid growth of many enterprises ,but also to the rapid development of some industries, such as diary and cell phone. In this respect, the Advertising Department of CCTV is referred to as “the engine for China’s economic development”. The upcoming June 19th is the third anniversary of the initiation of new advertising operation strategy , and CCTV will avail itself of the opportunity and hold “China TV Advertising Marketing Summit”. Top leaders from enterprises and advertising agencies, experts, authoritative scholars from universities across the country and famous journalists from major media will be invited to analyze and study media operation strategy represented by CCTV and summarize useful experience, which would be employed to predict the overall environment of Chinese TV advertising operation in the future.
Relevant government officials will introduce industrial polices and development trend of the industry at the symposium. Experts and planners will use vivid cases and exchange thoughts with present entrepreneurs about market operation strategy. Successful enterprises will tell their own stories and explain the important role of powerful media .
On the night of June 19th, “Fashionable Arts and Music”, a famous program of CCTV .will hold an evening party to extend our gratitude to customers for their consistent support. Famous hostess and host from CCTV as well as famous singers and dancers will participate in the party which will be shown in the prime time of CCTV-3.
In the meanwhile, Xinhua News Agency, “People’s Daily”, ”Economic Daily”, “21st Economic Report”, ”Beijing Youth Daily” and etc will conduct thorough and deep report on the meeting., and interview relevant present entrepreneurs.
time：June 19th and June 20th of 2004 (Saturday and Sunday)
place Rghcm Garden Resorts（2# West Daqiao Road ,Miyun county, Beijing）
It is our great honor to have your presence.
The Advertising Department of CCTV
June 11, 2004
return receipt
1．Will you attend our meeting？ yes no
2. If you come from other provinces, please tell us your flight number：
3. Will you depart from Media Center on June 18.？ yes no
4. Will you attend our Olympic Games Project Bidding held at 2:00 o’clock on the afternoon of June 18th . yes no
your receptionist：(the Advertising Department senior account manager ）
contact ：
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